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Instructor: Sourav DevLanguage: Malayalam
Meta Ads has evolved into a powerful performance marketing system that drives high-quality leads, ecommerce sales, and scalable business growth. This recorded course focuses on how Meta Ads actually work in real campaigns, covering strategy, tracking, creatives, and optimisation beyond surface-level tactics. By the end of the course, you will be able to confidently launch, analyse, and scale Meta Ads campaigns for both service businesses and ecommerce brands.
This Meta Ads Performance Marketing recorded course is designed to help you understand how Meta Ads work in real-world campaigns, beyond surface-level tutorials and random tactics. You will learn the core logic behind campaign structure, audiences, creatives, tracking, and optimisation.
The focus is on clarity and execution. By the end of the course, you will be able to confidently launch, analyse, and scale lead generation and ecommerce sales campaigns using Meta Ads, with a clear understanding of performance signals and decision-making.
Step-by-step guidance to set up Meta Ads Manager, Pixel, and Conversion API
Practical approach to lead generation, retargeting, and ecommerce sales campaigns
Clear understanding of creatives, audience intent, and performance metrics
Suitable for beginners and marketers moving into performance marketing roles
Focus on optimisation and scaling while reducing wasted ad spend
Set up Meta Business Manager, ad accounts, assets, Pixel, and Conversion API correctly. Build a clean foundation that prevents tracking gaps and scaling issues later.
Design lead campaigns that prioritise intent over volume. Learn how to generate leads that sales teams can actually convert.
Build and use custom and lookalike audiences effectively. Retarget users based on behaviour, intent, and funnel stage to improve conversions.
Understand how creatives drive Meta Ads performance. Learn how to test hooks, formats, and messaging to improve CTR and lower costs.
Run high-performing ecommerce campaigns using catalogs and Advantage+. Learn how to drive purchases and scale revenue with data-backed decisions.
Identify winning ads and scale them safely. Learn how to increase results without breaking performance, learning phases, or budgets.
Marketers & Clients trained
learner satisfaction
agencies, freelancers & brands
ABOUT THE MENTOR
Sourav Dev is a performance marketing strategist with over 12 years of hands-on experience, actively working in digital marketing since 2012. As the Co-Founder of Digital Mind Collective, he has led high-impact campaigns for global brands including Apple, Aster Group, and multiple real estate and healthcare leaders. Having managed multi-channel campaigns across India, the Middle East, Europe, and North America with monthly budgets exceeding ₹60 lakhs, his teaching is rooted in real execution, scale, and results.
Yes. This course is ideal for small business owners in Kerala who want to run their own Meta Ads confidently. Even if you currently outsource your ads, the course helps you understand performance, track results properly, and make informed decisions with agencies or freelancers.
No. This is a fully self-paced recorded course, allowing you to learn at your own convenience. However, all enrolled learners get free access to live webinars conducted periodically for updates, strategy discussions, and practical insights.
This course helps you specialise in advanced performance marketing. You will gain deeper clarity on lead quality, scaling, ecommerce sales, and optimisation, making you more valuable to your agency and opening up better career growth opportunities.
You will be added to a dedicated WhatsApp learning community. You can post your doubts anytime, and our mentors and panel members will actively help you with guidance, explanations, and practical suggestions.
Yes. The course starts with strong foundational concepts before moving into advanced strategies. Even beginners can follow along comfortably, provided they are willing to learn and practice consistently.
The course is taught in simple Malayalam, making advanced Meta Ads concepts easy to understand in your mother tongue. You receive practical, real-world training, certification from a reputed digital marketing academy in Kerala, and access to a structured, self-paced learning system designed for real career growth.
