Description

This course teaches you how to master Snapchat Ads and AR Lens creation from the ground up. You will learn how to set up Snapchat Business Manager, understand Gen-Z advertising behaviour, and build high-performing campaigns that modern brands prefer.

The lessons walk you through real workflows used by top companies. You will learn audience targeting, pixel tracking, creative optimisation, and AR Lens building using Snapchat’s camera-first ecosystem.

With practical modules and hands-on exercises, this course helps you run full-funnel Snapchat campaigns. You will understand how to use Snap Pixel, create engaging AR experiences, and plan strategies that drive measurable results for Indian and global brands.

Key Highlights

  Step-by-step guide to setting up Snapchat Business Manager.

  Understanding Gen-Z audience behaviour and Snapchat ecosystem.

  Running Awareness and Traffic campaigns with proper structure.

  Creating AR Lenses using Lens Builder templates and brand elements.

 Implementing Snap Pixel, catalog tracking, and remarketing strategies.

 Learning real brand use cases from fashion, beauty, gaming, and D2C sectors.

 Building complete Snapchat ad strategies as part of the final project.